Return on ad spend (RAOS) is a common method of determining marketing campaign performance. There’s several marketing attribution methods including first-touch, last-touch, and multi-touch attribution. We discuss the benefits and downsides of each including why device identification can help bridge the marketing attribution gap.
Unique visitors are when someone who has visited a website or application in a specific time period. Anonymous visitors shield their identity to leave no identifiers, such as IP address or browser type. Google Analytics often leaves gaps when identifying returning unique visitors over an extended period of time as well as anonymous users. We explain the benefits of accurately identifying unique and anonymous visitors.
Read our recap on the BotD Webinar hosted by Co-Founder/CTO Valentin Vasilyev and Head of Product Jack Spirou. Learn the challenges sophisticated bots pose on the traditional means of bot detection and how our product is the future of fraud prevention.
Watch our CTO/Co-founder Valentin Vasilyev and Head of Product Jack Spirou dive into the nuances of bot detection and how BotD by Fingerprint excels at detecting sophisticated bots that otherwise would go undetected by traditional means of detection.
We recently released an integration with Cloudflare and have an exciting new update that makes it incredibly easy to set up and implement the integration. Let's highlight what’s possible with Fingerprint’s Cloudflare integration.