Kevin Roy photo

Kevin Roy

Role

Sr. Product Marketing Manager

Kevin Roy Articles

Kevin Roy's Articles

Attribution Image
February 1, 2023

How to improve your attribution strategy with device identification

Return on ad spend (RAOS) is a common method of determining marketing campaign performance. There’s several attribution methods including first-touch, last-touch, and multi-touch attribution. We discuss the benefits and downsides of each including why device identification can help bridge the marketing attribution gap.

Unique and Anonymous Visitors Image
January 13, 2023

Why does identifying anonymous and unique website visitors matter?

Unique visitors are when someone who has visited a website or application in a specific time period. Anonymous visitors shield their identity to leave no identifiers, such as IP address or browser type. Google Analytics often leaves gaps when identifying returning unique visitors over an extended period of time as well as anonymous users. We explain the benefits of accurately identifying unique and anonymous visitors.

BotD Image
November 10, 2022

Detect sophisticated bots with BotD by Fingerprint

Read our recap on the BotD Webinar hosted by Co-Founder/CTO Valentin Vasilyev and Head of Product Jack Spirou. Learn the challenges sophisticated bots pose on the traditional means of bot detection and how our product is the future of fraud prevention.

bot detection webinar
October 31, 2022

[WEBINAR] Product Launch: Detect Bots in Real-Time with BotD

Watch our CTO/Co-founder Valentin Vasilyev and Head of Product Jack Spirou dive into the nuances of bot detection and how BotD by Fingerprint excels at detecting sophisticated bots that otherwise would go undetected by traditional means of detection.

SDK Libraries Hexagon Image
October 14, 2022

Announcing our SDK Libraries

We know how vital SDKs and libraries are to our Pro customers and our open-source users. We have launched a new webpage that highlights all of the SDKs and libraries we currently support.

cloudflare integration wizard
September 23, 2022

Announcing our Cloudflare Integration Wizard

We recently released an integration with Cloudflare and have an exciting new update that makes it incredibly easy to set up and implement the integration. Let's highlight what’s possible with Fingerprint’s Cloudflare integration.

mobile phone illustration
September 1, 2022

New: Fingerprint Pro for iOS 2.0

We’re excited to announce the release of Fingerprint for iOS version 2.0, which is out now and brings more features and upgrades to Fingerprint for iOS version 1.0.