Emma Roberts

Role

Bio

Emma Roberts is a freelance content & copywriter, specializing in writing for eCommerce, SaaS, and personal brands. She's all about making daunting topics approachable, easy to understand, and fun whenever possible. Emma currently resides in Salt Lake City, UT with her husband and two dogs. For inquiries, reach out to ecdroberts@gmail.com.

Emma Roberts Articles

Emma Roberts's Articles

March 27, 2023

Three’s a crowd: how to prevent triangulation fraud in your business

Triangulation fraud is a type of eCommerce fraud that involves three primary players: a genuine customer, a scammer acting as a secret middleman, and a legitimate eCommerce website fulfilling the genuine customer's order. Learn how triangulation fraud works and what you can do to protect your online business from it.

February 28, 2023

Online marketplace fraud: how to protect your business and users

Online marketplace fraud is when unethical buyers or sellers try to make an illicit profit through fraudulent activity. Learn about common types of marketplace scams and how you can protect your users from online marketplace fraud.

December 15, 2022

Too Good To Be True? How to Stop Online Review Fraud

Online review fraud is when a malicious user creates fake product or service reviews online. It typically occurs in one of two ways: fake positive reviews or fake negative reviews.

December 7, 2022

When Love Is Too Blind: How Romance Scams Can Lead to Credit Card Fraud on Your Site

In the last five years, people have reported losing 1.3 billion dollars to romance scams. Romance scams occur when someone pretends to be in a relationship with someone else to extract money or personal information. Learn how you and your business can prevent becoming a victim of romance and dating app scams.

November 11, 2022

What Is BOPIS Fraud? + Tips on How Retailers Can Prevent It

BOPIS stands for “buy online, pick up in-store.” Also known as click-and-collect fraud or curbside pickup fraud, BOPIS fraud includes any fraudulent activity when someone orders merchandise from a store’s website and then picks it up at the store location.

September 30, 2022

How to Prevent Referral Fraud in Your Business

Referral fraud occurs when a user exploits your referral program to gain unearned rewards. These rewards include providing referrals that are not genuine, creating fake accounts to game the system, giving self-referrals, dispersing a referral code through channels that are not approved by the business, and more.

September 8, 2022

Friendly Fraud: What It Is & How to Protect Your Business

Friendly fraud is a common credit card fraud that impacts eCommerce businesses. It occurs when a customer files a chargeback with their credit card company on a legitimate transaction rather than first trying to obtain a refund from the merchant. It’s also commonly known as a form of chargeback abuse, chargeback fraud, or cyber shoplifting.