Account Sharing describes the behavior of a user sharing their account login information so that subscription services can be spread out across multiple users. While Account Sharing can be cost-effective for users, it can destroy business models, significantly reduce the efficiency of economies of scale, enhance the risk of a 3rd party Account Takeover (ATO) and create messy questions of account ownership. A recent example shows Netflix loses $6B per year due to Account Sharing.
Measuring and understanding Account Sharing user behavior is incredibly important to most businesses. There are many factors to why this is the case including:
By leveraging Fingerprint’s Account Sharing capability, customers can access a prebuilt Account Sharing Solution that utilizes many signals and multiple techniques including fingerprinting. You can find more in our docs here.
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