Product Update - November 2021

November 8, 2021
November 8, 2021
November 2021 product update

Learn more about Fingerprint

  • Streamline user experiences for trusted traffic
  • The highest accuracy device identification for mobile and web
  • Improve visitor analytics on mobile and web
Talk to our Team

First and foremost, I’d like to share some amazing news: Fingerprint has raised $32M Series B from Craft Ventures!

From a product perspective, the past few months have been very busy and we have some exciting updates for you. You can find our general documentation here and if you have any questions, please feel free to reach out to support.

Confidence Score for Identifications

Fingerprint performs browser identification, which is by nature, probability-based. We recently incorporated a Confidence Score in the API response that reflects our system’s degree of certainty that the visitor identifier is correct. 

The confidence score is a floating-point number between 0 and 1 that represents the probability of accurate identification. The closer the score is to 1, the more sure we are that the visitorID is correct. The closer it is to 0, the more uncertainty we have about the identification results.

The confidence Score requires no additional integration work and should show up in your API response if you are on our JS Agent v3.5.3 or later.

Common Use Case

A common use case of the confidence score is for setting thresholds - for example, if the result is below a certain threshold, 2FA may be invoked for the visitor in question. Alternatively, a captcha or additional challenge can be presented to the visitor in this case. 

Confidence Score

Health and Integration Status

We pride ourselves on the ease of integration with Fingerprint, but it can be easy to miss a few steps or an update to the most current version of our JS Agent. We made it easier for you to keep tabs of these things on our dashboard. 

Health Status

The Health Status page is a new dedicated page in the customer dashboard which also has a widget that can be seen on the overview page. The Health Status page lets you know if you are using the most current JS Agent version, as well as if any of your requests are being throttled.

Health Status

If you are on an older version, we will highlight this - showing you your current version as well as what the most recent version is.

Agent version alert

Integration Status

We have added an Integration Status check-list that highlights the key steps to get the most from Fingerprint. We break this down to 4 main steps:

  1. API Calls: First and foremost, we want to ensure you are successfully making requests with our JS Agent. When you make your first identification, this step will mark itself as complete, and you’ll start seeing usage data on the overview page.
  2. Custom Subdomain: We highly recommend utilizing the custom subdomain which has a few benefits:
  • Significant increase to accuracy on Safari
  • Cookies are now recognized as “first-party” which means they can live longer in the browser and extend the lifetime of visitorIds
  • Ad blockers will not block our JS Agent from loading
  • Fingerprint becomes harder to detect by automated blockers and fraudsters
  1. Request Filtering: You can filter out unwanted visitor identifications using the request filtering rules by either whitelisting or blacklisting websites that use your application API key.
  2. Webhooks: Utilize server-to-server network communication to request your application’s API when an event occurs. This allows you to be notified immediately when an event occurs on your application.

Integration Status

User Management

You now have the ability to invite users to your Fingerprint subscription directly from our UI by navigating to the “wheel” at the top right corner and selecting “Settings”. Under the “User Management” section you can click on the “Add User” button to invite users to your subscription. We currently have three roles - Owner (ability to create/delete users and make changes to your subscription), Member (ability to make changes to your subscription), and Read-only. We will be adding additional access controls in the very near future.

User management

Wildcard Support for Request Filtering

The request filtering section of the customer dashboard now allows you to use a wildcard symbol ("*") instead of listing out each individual subdomain. See below for the appropriate syntax. For more information about request filtering, please reference our documentation.

Request filtering

Additional Updates

We have a ton of exciting updates in store for the coming months, including improvements to our JS Agent upgrade process, adding SSO, adding additional signals, improving identifications and updating the custom subdomain (just to name a few).

Our team is looking forward to the coming improvements that will benefit your experience with utilizing Fingerprint. Thank you for being a part of our journey - we truly appreciate our partnership!

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