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Keshia Rose

Role

Senior Developer Evangelist

Keshia Rose Articles

Keshia Rose's Articles

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March 20, 2025

The art of recognizing return users — without relying on cookies

Recognizing returning users, even without them logging in, lets you create personalized experiences that reduce friction and enhance engagement. Learn how accurate visitor identification can make every revisit feel seamless and welcoming.

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September 27, 2024

How frictionless authentication enhances security and UX

Frictionless authentication minimizes the need for complex, repetitive steps, making logins easier for legitimate users. Discover how businesses can use passive verification methods to enhance user experience without compromising security.