Worried about increasing user friction? You should be. Increased friction can have many impacts, but reduced friction can lead to increases in risk!
Fintechs need a deep understanding of their users to avoid rejecting legitimate customers and overlooking malicious ones. Overly stringent user authentication can inadvertently create obstacles, making trusted users navigate through two-factor authentication and one-time password hoops for verification. Real-time, highly accurate device identification can alleviate outdated user authentication issues, reducing user churn and increasing conversion rates.
In our on-demand webinar, we’ll show you how Brian from Dodgeball & James from Fingerprint discuss the three ways fintech organizations can stop fraud without adding friction:
- More comprehensive user and device identification
- Instant replay of user behavior to spot suspicious patterns
- Continuous experimentation and shadow testing
