Alexander Goodwin's Articles

Alexander Goodwin

Role

Director of Demand Generation

Bio

Alexander leads demand generation at Fingerprint and brings a wealth of experience researching and driving growth through strategic, data-driven campaigns in B2B SaaS, retail tech, and fintech industries.

Alexander Goodwin Articles

July 30, 2025

Fraud prevention & cybersecurity are consolidating: Key takeaways from the Gartner report

Discover Gartner's insights on "cyberfraud fusion" — the merging of fraud prevention and cybersecurity — and what it means for vendors and enterprises.

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July 24, 2025

Free trial abuse: What it is, why it happens & how to stop it

In this blog post, we explain what free trial abuse consists of, how it impacts businesses, and how to prevent it — without increasing friction.

image for visa compelling evidence 3.0 blog post

July 18, 2025

Visa Compelling Evidence 3.0: How device intelligence can save merchants millions

Avoid chargebacks automatically. Learn how Visa CE3.0 works and why fingerprinting gives merchants an edge many aren’t using.

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July 8, 2025

What is ID Verification (IDV) & how does it work?

Learn how ID Verifications (IDV) works, common challenges and limitations with implementation, and how to build a comprehensive strategy around it to prevent fraud