On Demand
One-Click, No Friction: How Skipify enhances the returning shopper experience
Ravi Bhanot
Sr. Director, CS at Fingerprint
Raymond Afara
VP, Product and CE at Skipify
Melissa Rowlands
Lead Software Eng at Skipify
Today’s consumers want seamless, secure, and personalized shopping experiences, especially when they return. In fact, 71% of consumers expect personalized interactions, and a striking 76% feel frustrated when brands fail to deliver. Yet many returning shoppers still face unnecessary friction, fraud risk, and hurdles that harm their experience.
Watch on-demand as Skipify’s VP of Product & Customer Experience, Raymond Afara, and Lead Software Engineer, Melissa Rowlands, joins Fingerprint’s Sr. Director of Customer Success, Ravi Bhanot, for a discussion on how Skipify's optimized the returning shopper experience to boost customer lifetime value.
You’ll learn how Skipify delivers one-click checkout without redirects by retrieving fresh payment data directly from financial institutions. But more importantly, you’ll hear the real story behind the challenges they faced — fraud, account takeovers, compliance issues, and friction — and how partnering with Fingerprint helped decrease abandonment and drive revenue growth.
Key Takeaways:
- How Skipify’s business model relies on seamless payment experiences
- How Fingerprint helps Skipify accurately recognize 70% returning users without friction
- How improving the returning user experiences (RUX) contributes to 12% higher repeat purchases and stronger customer retention
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Ready to solve your biggest fraud challenges?
Start with highly accurate visitor identification that sets up in minutes.
Ravi Bhanot
Sr. Director, CS at Fingerprint
Raymond Afara
VP, Product and CE at Skipify
Melissa Rowlands
Lead Software Eng at Skipify
Today’s consumers want seamless, secure, and personalized shopping experiences, especially when they return. In fact, 71% of consumers expect personalized interactions, and a striking 76% feel frustrated when brands fail to deliver. Yet many returning shoppers still face unnecessary friction, fraud risk, and hurdles that harm their experience.
Watch on-demand as Skipify’s VP of Product & Customer Experience, Raymond Afara, and Lead Software Engineer, Melissa Rowlands, joins Fingerprint’s Sr. Director of Customer Success, Ravi Bhanot, for a discussion on how Skipify's optimized the returning shopper experience to boost customer lifetime value.
You’ll learn how Skipify delivers one-click checkout without redirects by retrieving fresh payment data directly from financial institutions. But more importantly, you’ll hear the real story behind the challenges they faced — fraud, account takeovers, compliance issues, and friction — and how partnering with Fingerprint helped decrease abandonment and drive revenue growth.
Key Takeaways:
- How Skipify’s business model relies on seamless payment experiences
- How Fingerprint helps Skipify accurately recognize 70% returning users without friction
- How improving the returning user experiences (RUX) contributes to 12% higher repeat purchases and stronger customer retention
Ready to solve your biggest fraud challenges?
Start with highly accurate visitor identification that sets up in minutes.